VFX (visual effects) and object animation with Adobe After Effects

How to animate objects, letters and characters with software

What can you do with Adobe After Effects?

Adobe After Effects is a motion graphics and visual effects software included in the Adobe Creative Cloud along with Acrobat Pro, Photoshop, Premier Pro, Illustrator, InDesign, Substance 3D Painter and more. Whether you simply want to animate fonts, a logo or an object or add special effects to your graphics and images, read this blog post and discover everything you can create by using this Adobe application.

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Create effective and eye-catching visual effects and motion graphics for your online content

Animate objects, logos, fonts and characters

While logo and font animation already sounds like a great idea to make your website even more appealing, animating products and characters is a more advanced feature that will help boost sales and increase leads and conversions for your business.

Remove moving objects or add them to your video clips

After many takes you got the perfect one, only that there is some unwanted object or person that should not appear on screen: in such a case, you can simply erase it using Adobe After Effects, and the other way round, you may also make an element come into view although it wasn’t there in the original recording.

Make your designs within a three-dimensional space

Create and design elements in 3D spaces by working with different layers where you can turn and rotate them or else move them in specific directions.

Add effects like fire, snow or rain to graphics and videos

Inserting impactful visuals into your clips will leave no one indifferent, thus multiplying your opportunities for growth and engagement.    

Make keyframe animations for smooth transitions between scenes

By providing a nicer watching experience, your audience will stay on your website for longer and will want to watch more content. That is why this type of transitions will give added value to what you are offering.

*Extra tip: use presets to complete all the aforementioned tasks even faster.

What are presets in Adobe AE?

When you work with Adobe After Effects, relying on their customizable settings (presets) allows you to set a predefined template featuring fixed characteristics that will be applied to each of the videos you create in a same series, therefore helping you to make the most of this editing software and, more importantly, of your own time.

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